Web, SEO and Newsletters
People Judge Your Business By Your Website
Imagine a new and improved website, which reflects your expertise and your brand.
We will construct or re-construct and host a new dynamic website for you including all the latest mobile, security, and SEO requirements. Your new site will usher new clients to your location, and provide the kind of online presence that you need to stay competitive.
For $295 per month, we include the hosting and construction, as well as content updates whenever you need them.
This includes new specials, treatments, and holiday offerings coordinated with your social media posts. For an even more comprehensive online presence, combine our Website Maintenance with our Social Media Management and Video Marketing Programs.
The Importance Of SEO
The initial setup is the most visibly laborious at first because it changes the content on your site to maximize visibility. This can be done, in many cases, behind the scenes by adding schema that Google can read to make sense of your site. The ongoing maintenance entails building backlinks, tracking and tweaking keywords and submitting content to forums and/or blogs.
A few good backlinks are an important part of your external SEO and Google is very good at weighing the value of backlinks based on the score of the page it comes from. Getting backlinks that have value is the hardest part of SEO but much more resilient against change.
Unfortunately there is no “set it and forget it” way to stay on top of SEO. Far too many variables are at play to not pay attention to it. The engineers at Google make updates nightly and push major updates to their search engine every couple of months. Hot keywords fall out of popularity or the nomenclature people are using changes. Sometimes your just up against a lot of competitors who are more established or aggressive or have higher budgets than you.
So, SEO is an ongoing game. If you back off, you loose the ground you established.