The internet can be a very frightening place to many. It can seem like being fortunate enough to grab the eyes of potential clients is pure luck. This couldn’t be farther from the truth. The internet can be a very powerful tool for marketing and can be a great way to bring attention to any salon or spa – but not without SEO. What is SEO? SEO or search engine optimization has many benefits to offer a business, and while it may seem like there is very little that goes into it, putting effort into making a site accessible to Google over a sustained period can double the amount of customers that come through the door.


SEO can be very complicated and time consuming which is why it is important to turn to a professional that can help you reach your goals. When using the internet, many people turn to search engines such as Google to find what they are looking for. Optimization means that when someone trained in this field “optimizes” certain keywords in the content of a website, it rises in rakings on these engines and it allows for people to see the link to the website when they search for the services.


There are many major processes that are needed in order for a website to rank higher in search returns. Below are some of these processes and how they contribute to helping a business acquire a higher ranking on search engines such as Google.


Backlinks: It is important to be mindful of the kinds of sites that are connected to your own. Google has the ability to rank you either positively or negatively according to the other sites you choose to associate with.


Structured Data: This is data that can be added in the background of the website. JSON formatted schema code will let Google know the type of content that your website contains.


Mobile First or Friendly: Google will downgrade a site that is not responsive. This is because it is deemed not accessible or is not easily readable to users on a smartphone or tablet, which is where 60% of searches are performed.


Google Reviews: These are very important because Google analyzes what kind of ratings you get from your customers and uses it as a measure of your legitimacy in its ranking system.


Load Time: This can have a big effect on overall ranking. Google analyzes the TTFB (Time to first byte) and depending on this, a lower or higher ranking can result. This can be caused by server issues or WordPress plugins among many other things.


If you are the owner of beauty salon or spa you can be successful and achieve your goals. We will help you. Allied Beauty Experts offers custom web development and SEO services to our members at a steeply discounted rate.