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Before the Pandemic beauty retailers such as Ulta and Sephora had taken a huge amount of market share away from department stores. Now that stores are reopening, the way they operate has been restricted and customers are unable to try out products and collect samples. Because of this, beauty brands have been forced to market online to get sales and companies including small businesses are selling via Facebook Shops and other online avenues.

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July 31, 2020 / 1280 x 720 px
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