What are business owners doing to counter shoppers overwhelmed feelings about the beauty market?

Many shoppers are feeling overwhelmed with purchasing decisions right now. Relaxed browsing and sampling is not something many people are comfortable with and we can assume that it may be this way for a long time. Consumers aren’t able to seek advice the way they have in the past. Beauty service providers are searching for alternative ways to provide great customer service so customers keep coming back.

Not only has the pandemic made this a necessity but the industry’s fast and frequent changes have created a demand for digital consultation services. With the wide array of foundations, skin care and beauty products, it is easy for the consumer to get easily distracted and dismayed. This is especially true for male shoppers who have a history of being under-served in the beauty industry. Male grooming is often offered as a one size fits all category, rather than recognizing each individual as different and unique to their skin type and requirements. 

A common complaint for the average shopper is that they don’t know which products are right for them. To help people in need of some extra advice or help, many brands and service providers are now offering online consultations to narrow down the right products based on skin types, concerns and other questions. The business goal of consultations is that they are able to help the consumer create a regime based on the products recommended and then they purchase a product pack or more than one using the advice from the consultant.

Is digital consultation right for you? 

If you are looking to boost your marketing try offering this service for free. If you are looking to boost your revenue stream, offer this service to your clients and be available to them by appointment or on call, whatever suits your needs. 

Consultation services can be provided by any person that has wisdom to offer. The success of the service depends on the audience. If you are a hairstyle specialist and frequently get asked questions about how to properly take care of damaged hair, that is information that is in demand and could be used. Use your talents and techniques to consult with clients that need the help. Market on Social Media to get the word out and inform people of the consulting that you provide.



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