Category: Industry News (page 1 of 2)

Beauty Advent calendars

‘On the first day of Christmas my true love gave to me…’ a collection of Advent calendars for a month full of surprise beauty gifts, wrapped up in beautiful packaging to indulge in your favorite brands or sample all new cult favorites from others? Sounds like a winter wonderland to me! History of the advent […]

From Skin Care to Makeup: Men’s Beauty is on the Rise

In the past men’s grooming consisted of mostly shampoo, body soap, cologne, and shaving creams. Today men’s grooming market is a billion dollar a year industry, estimated to grow to $18.92 billion by 2027. These sales include facial cleansers, sunscreens, and more recently cosmetics. While many men still struggle with the idea of walking into […]

Digital Consultation Services in the Beauty Industry

What are business owners doing to counter shoppers overwhelmed feelings about the beauty market? Many shoppers are feeling overwhelmed with purchasing decisions right now. Relaxed browsing and sampling is not something many people are comfortable with and we can assume that it may be this way for a long time. Consumers aren’t able to seek […]


Before the Pandemic beauty retailers such as Ulta and Sephora had taken a huge amount of market share away from department stores. Now that stores are reopening, the way they operate has been restricted and customers are unable to try out products and collect samples. Because of this, beauty brands have been forced to market online to […]

Augmented Reality

AR is an interactive experience where a physical object in the real world is enhanced by computer-generated information to create a real time 3D experience. Snapchat and other social media platforms have made AR famous with the use of filters to overlay and change facial features, add makeup, cat ears, dog ears, noses, hats and […]
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