Category: Industry News


Before the Pandemic beauty retailers such as Ulta and Sephora had taken a huge amount of market share away from department stores. Now that stores are reopening, the way they operate has been restricted and customers are unable to try out products and collect samples. Because of this, beauty brands have been forced to market online to […]

Augmented Reality

AR is an interactive experience where a physical object in the real world is enhanced by computer-generated information to create a real time 3D experience. Snapchat and other social media platforms have made AR famous with the use of filters to overlay and change facial features, add makeup, cat ears, dog ears, noses, hats and […]


Gone are the days when Doc Adams would make personal house calls to heal us. Telemedicine was already gaining in popularity. Then, COVID-19 hit, and made this technology go viral. Since the 1950’s physicians have been offering remote services. Telemedicine has become a necessary way for physicians to provide accurate and secure diagnosis to patients […]

Microblading is BOOMING

By far the fastest growing trend in our industry was the rise of a form of permanent cosmetics called microblading. Since last Spring, we have received at least 20-30 insurance requests per month from estheticians who are either adding microblading to their current menu or who are starting their own business venture.

Workplace Wellness – Our Office Float Tank

I recently read a LinkedIn post from someone getting into floating and wanted to share my experience of having one in our office. I have always been interested in wellness treatments like this - after all, that’s the industry in which I’ve built my business - so when I began to read a bit more about sensory deprivation I had to get one. About two years ago, I installed one in our office and we all use it, for personal and professional reasons.