As a spa or salon owner, you're constantly on the lookout for new technology and up-to-date methods for providing clients with all the services they want and more. A recent development that has hit the Med spa industry by storm is laser vaginal tightening.
The internet can be a very powerful tool for marketing and can be a great way to bring attention to any salon or spa - but not without SEO. What is SEO? SEO or search engine optimization has many benefits to offer a business, and while it may seem like there is very little that goes into it, putting effort into making a site accessible to Google over a sustained period can double the amount of customers that come through the door.
Whether you own a medical spa or a day spa, the treatments and services you provide to your clients involve a high level of personal interaction. That personal interaction can be a huge liability risk. Medical spas in particular face larger risks due to the procedures they do, including laser hair removal and other procedures utilizing medical equipment.
Our Basic Coverage (Medispa I
) is where all of our medispas begin. These places are nice, often luxurious spas often run by a Physician or qualified staff overseen by a Physician. What makes them different from a normal day spa is the level of invasiveness you’ll find. These locations provide injections like Botox or Dysport, dermal fillers like Bellafil, vitamins and collagen, more potent chemical peels, and stronger dermaplaning. These medispas also use their lasers in more invasive procedures than basic laser hair removal.
By far the fastest growing trend in our industry was the rise of a form of permanent cosmetics called microblading. Since last Spring, we have received at least 20-30 insurance requests per month from estheticians who are either adding microblading to their current menu or who are starting their own business venture.
I recently read a LinkedIn post from someone getting into floating and wanted to share my experience of having one in our office. I have always been interested in wellness treatments like this - after all, that’s the industry in which I’ve built my business - so when I began to read a bit more about sensory deprivation I had to get one. About two years ago, I installed one in our office and we all use it, for personal and professional reasons.
The other day, we were talking to an insurance agent about our spa/salon/medispa liability coverage and a topic came up that we feel very passionate about - especially when it comes to this industry. The agent asked, “are you a Risk Retention Group?” He obviously knew what a RRG was and wanted to steer clear of such a company. Unfortunately, most spa, salon, and medispa owners are not aware of what a RRG is and why they should be avoided.
It seems like every month there’s a national news story highlighting sexual misconduct in a spa setting. They almost always involve a male technician and a female client and most commonly occur on a massage table. We’ve seen all types of claims in our 25 years: some clients are genuinely assaulted, and other clients’ claims involve little more than an accident.
Having an association with well over 1000 members allows us to negotiate better programs for our members, with ABE’s Spa/Salon/Medispa Insurance being one of the most sought after. 25 years of exclusive focus on this industry has helped us refine what our members need in order to be properly protected. Our insurance policies include:
I was reading through a recent article in Dermascope by Dr Christian Jurist titled “10 Things About…Cellulite Management” ( www.dermascope.com/scope-this
) discussing several different modalities professionals use to combat their patients’ cellulite. Treatments like circulatory stimulators, warming, lymph draining were mentioned and it occurred to me that one of our most successful spa/medispa products over the years has all three of those modalities in one device. We call it the Tri-Phasic Resonator (TPR).